Launch of Bhaj Govindam Sung by Anuradha Paudwal , Presented by the Birla Group and Times of India.

Bhaj Govindam is a devotional lyric composed by 7th century saint teacher philosopher Shri Adi Shankaracharya, it speaks of seeking attention of the God stating our own shortcomings in reaching Him. The beauty of the prayer apart from its lyrical essence is that it is set In a very simple language so that everyone can recite the same and gain closeness to Bhagwan. Bhaj Govindam states that me as a human being is ignorant about the manner of prayer and only You as the supreme being, can understand the meaning of my nonsensical words. The story behind its formation is that Adi Shankaracharya was moving along the streets of Kashi, on the banks of holy River Ganga and the highest abode of knowledge along with some of his disciples. On the way he found an old man studying Sanskrit grammar. Explaining the reason, the man admitted that he had not praised Bhagwan his entire life as he was unable to understand Sanskrit grammar. Urging him to just turn his mind towards Bhagwan, Adi Shankaracharya handed him the lyric we know today as Bhaj Govindam.